Marketing Plan for Listings

At ROOTS Residential Group, we treat every property as a “luxury” property with a comprehensive marketing plan to highlight each property’s unique features. Below is our standard marketing plan, though we tailor it to each property individually.

Pre-Listing

Pre-photography staging consultation and/or light staging as needed
Luxury quality, professional photographs by Shutterbug Studios
Custom property website with virtual tour
Pre-MLS custom flyer sent to 10,000+ active Austin area Realtors
Pre-MLS marketing to private Realtor networking groups
Coming soon listing as applicable
Information for clients placed in property as applicable (survey, sellers disclosure, flyer, etc.)

Listing

Listed to the Austin MLS and other area MLSs if applicable
Listing syndicated to popular real estate websites (Zillow, Realtor.com, etc.)
Custom flyer sent to 10,000+ active Austin area Realtors
Listing to private Realtor networking groups

Post-Listing

Custom flyer sent to 10,000+ active Austin area Realtors at regular intervals
Weekly updates are sent to the seller with virtual tour stats and buyer's agent feedback to keep our clients informed
Engage agents with interested clients through reverse prospecting